This is how you pitch evolutionary game theory
All of life is a game and evolution by natural selection is no exception. Games have players, strategies, payoffs, and rules. In the game of life, organisms are the players, their heritable traits provide strategies, their births and deaths are the payoffs, and the environment sets the rules. The evolutionary game theory developed in this book provides the tools necessary for understanding many of Nature’s mysteries.
Vincent & Brown, Evolutionary Game Theory, Natural Selection, and Darwinian Dynamics